Full Focus Limited
P O Box 33489
Takapuna, Auckland
t: 09 489 1650
f: 09 489 1650
David Martin: 0274 902 401
Kathy Martin: 027 2800 564
RECENT FOCUS June 2010
Estimated reading time: under 5 minutes
Please feel free to forward this on
WORKING TOO HARD and FLYING BLIND ?
Are you spending almost all your time working?
If you are, you might begin to notice that you’re not achieving as much as you used to.
Consider taking some time out of your day to refocus and refresh yourself.
This is not time-wasting .... this is essential. If you want to perform at the top of your game, being productive, re-energised, re-inspired, and having fun (yes, fun!) in your business - it’s absolutely critical.
You can’t just keep on using your energy without replenishing it. Something has to give – and it’s usually your enthusiasm and vitality – your ability to be up to the line ready to take advantage of the opportunities that come your way. It’s vital you refuel your energy levels – and that means taking time out.
Here’s a few quick tips:
- Make sure you get some exercise (even walking for 20 minutes a day will make a difference)
- Take your lunch break
- Get out of the office
- Sit back from the computer for 5 minutes
- Stand back from the tools
As an added bonus, if your energy is up to speed, you might actually find you enjoy what you do. This could make a difference in whether people want to do business with you or not. No one, particularly customers, wants to be around a burnt-out and despondent business owner. They’d much rather do business with someone who’s turned-on, loves their business and enjoys what they do.
KP!s - Keeping your eyes on the right thing
What KPIs (key performance indicators) do you have your eyes on in your business?
KPIs are vital to judge the success of your business on a daily, weekly or monthly basis (dependent on the size of your business). But it’s essential you’ve got your eyes on the right ones.
There’s a famous but fatal 1972 civil aviation incident where the crew of an Eastern Airlines Lockheed L-1011 plane crashed when the crew were preoccupied by a burnt out light bulb on the landing gear whilst ignoring the altitude dial.
The result? 101 passengers dead due to the pilot crew having not kept a vigilant eye on the right instruments. One tough lesson that is now taught in aviation schools across the world.
So what about your business? Are you looking at the right dials (KPIs)?
Are you keeping your eyes on the stuff that really makes the difference to the success, or otherwise, of YOUR business?
For example:
- Your sales team might be making sales but what about profit margins?
- Leads might be fine but what about conversion rates?
- Average sales vs repeat sales?
- Repeat purchase vs lifetime value?
The list goes on. Different industry sectors require different KPIs.
What’s important is that you set and keep an eye on the dials that really matter. Without this you and your business are flying blind.
Don’t forget to check out our latest blog posting
We talk about our FREE Special Offer (to find out whether your banking arrangements are the best job for you and your business - and if not, how to fix it! and the great response we've had..
You can also read about some of the benefits clients who've taken up our offer are beginning to enjoy.
If you know someone who has their own business, please feel free to forward this newsletter on to them.
Do you have any questions?
Please don't hesitate to contact us by hitting the "reply" button in your email programme, or by sending us a separate email. We'd be happy to discuss them with you.
Do you know someone we might be able to assist?
Please give them our contact details, refer them to our website, or provide us with details so we can contact them. Click here to see how we’ll handle your referrals
If you’ve received this newsletter from a friend or colleague, you can register here to get your own copy.
You won’t ever receive email from a stranger as a result of subscribing. Our list is never sold, loaned or provided to anyone.
By subscribing you’ll receive Recent Focus once a month. We won’t send you any other promotional material unless you’ve specifically requested it.
Read the May issue of Recent Focus “Why it's OK to fire your clients "
Read previous issues of Recent Focus
Visit our website
If you no longer wish to receive this newsletter, please click here
